| Overview | |
|---|---|
| Client | |
| Editorial Title | |
| Meta Description | |
| Writer | |
| Word Range | |
| Due Date |
| Brand | |
|---|---|
| Company goals | |
| Value proposition | |
| Style Guide | |
| Additional insights | Links to product video demos, features page, use case pages etc. Anything that will help the writer write better content. |
| Competitors | Add links to your top competitors. |
| Audience | |
|---|---|
| Style Guide | Link to your style guide. |
| Ideal Customer Profile | Links to product video demos, features page, use case pages etc. Anything that will help the writer write better content. |
| Need help crafting an ICP? Check out the two articles below. | |
| • Build Ideal Customer Profile Like a Pro | |
| • Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile | |
| • Customer-Content Fit: A Framework for Producing Content That Attracts Customers | |
| Purpose of Blog Post | What does the reader expect from the article? Are they looking to be inspired, educated, or are you giving them tools to execute? What are they trying to achieve by reading this blog post? |
| Next Steps | What are the next steps after reading the blog post? Can you link to another blog post to help them with their journey? |
| Context | |
|---|---|
| Main keyword | |
| Keyword variations | |
| Search Intent | Informational, Navigational, Transactional, Commercial |
| Further reading: Searcher Intent: The Overlooked ‘Ranking Factor’ | |
| Link requirements | Add suggested internal links with anchor text. |
| General formatting | List specific elements you want in the blog post. No. of bullet lists, tables, gifs, images etc. |
| Type of post | What type of blog post is this? A list post, step by step guide, expanded definition, or beginner’s guide? |
| Check out ‘4 Simple Blog Post Templates (And When To Use Them)’ to learn more. | |
| Link requirements | |
| Add suggested internal links with anchor text. | |
| Organic competitors | Add links to the competing blog posts. |
| Other resources | Link to additional resources that may help the writer. Reddit threads, Youtube videos etc. |
Outline:
List out your H1, H2s, H3s etc. — and provide additional context if appropriate.
If writer’s block has gotten the better of you, and you’re sick of staring at a blank page, blog post templates might be the solution. Check out this guide by Ahrefs!