CONTENT VIRALITY GUIDE

Important Notes

For a piece of content to go viral (gain 1M+ views), it must create strong emotion and/or discuss a topic that is highly relatable or interesting to the general population.

The more emotion a piece of content creates with the viewer, the better it will perform (happiness, excitement, anger, fear, suspicion, sadness, surprise, love, motivation, etc).

When it comes to speaking content, the more convicted the speaker is on their opinion or belief being discussed, the more emotion is created with the viewer, and the more views are gained on the post, therefore creating virality.

Content Strategy

Here is the optimal content strategy that creates the most virality while also branding yourself as an expert and effectively monetizing your fast-growing audience:

• 80%: Relatable/trending topics, news, hobbies, interests, “hacks”, stories (see content topic ideas further below)
• 20%: Expertise

Things To Avoid

• Complex language
• Video is too short with not enough context or details
• No single focused point
• Lack of energy or emotion from the speaker
• Shadowban topics: conservative ideology (unfortunate but reality), COVID, Andrew Tate (tiktok only), etc
• TikTok guidelines: https://docs.google.com/document/d/1Lo3nRgvLLiBCtwsAjhy0wGuXnTrNiu_Eax0dglHXluk/edit?usp=sharing

Best Practices

• Record multiple different intro hooks for each single topic video
  • The hook alone is the single biggest factor to test that can result in the difference of millions of views on otherwise the same video
• Simple language
• One single focus or outcome